Press Release Helped a Business Reach Thousands

How a Single Press Release Helped a Small Business Reach Thousands – And How You Can Do It Too

When a small business in a quiet corner of India launched a new line of eco-friendly kitchenware, they had zero advertising budget and no media contacts. What they did have was a story – and one press release.

Within two weeks, that press release had been picked up by dozens of online news platforms. Their website traffic surged, their product sold out, and they received inquiries from two retail chains interested in distribution.

So what made the difference?

Let’s break down how one strategic press release led to thousands of eyeballs — and how you can replicate the same result without spending a dime.

The Business: Small Product, Big Vision
The founders of GreenRoots Living believed in sustainable living. They handmade eco-friendly utensils from bamboo and sugarcane fiber and wanted to reach a larger audience beyond their Instagram followers.

But like many small businesses, they faced the typical challenges:

No marketing budget

No PR agency

No journalist contacts

They needed a way to tell their story — one that didn’t cost them anything but time and effort.

The Strategy: Tell the Right Story in the Right Format


They decided to try a press release. But instead of turning it into an ad, they made it a story worth sharing.

Here’s what they focused on:

What’s new? → Launch of a zero-plastic kitchenware set

Why should people care? → Addresses growing concern about microplastics in everyday use

Who’s behind it? → Two young founders from Pune with a mission to reduce plastic waste

Social proof? → Early interest from local farmers’ markets and environmental influencers

They kept it short (under 500 words), included a compelling headline, a quote from the founder, and high-quality product photos.

The Distribution: Publish Where the Press Is Watching


Here’s the magic part: they didn’t need to email 500 journalists. They simply submitted their release on PressRelease.org.in a free global press release distribution site that syndicates content to hundreds of news aggregators and search engines.

Login with google, go to dashboard, submit your press release — just publish and go.

Within 24-48 hours:

Their press release was live on multiple online news sites.

Google indexed it and started showing it in news results.

Their website traffic jumped by 300% in three days.

📈 The Results: Real Numbers from One Free Press Release
37K+ online views in the first 10 days

Featured in 28 news sites including several niche green living blogs

2 major retail inquiries (and one bulk order)

Sold out their initial stock within two weeks

And they spent peanuts.

🛠️ How You Can Do It Too (Even If You’re Not a PR Expert)

Here’s a simple 4-step guide:

Craft a Story, Not a Sales Pitch
Focus on what’s new, valuable, or unique. Think why would a journalist care?

Use a Proven Press Release Format
Title: Keep it newsy, not spammy

Summary: One-line hook

Body: Who, what, why, when, where

Quote: From a founder or expert

Contact: Website, email, social link

Add Visuals
A single image or video can boost pickup by 3x.

Submit for Free at PressRelease.org.in
It distributes your release to search engines, news sites, and RSS aggregators — all automatically.

You don’t need a PR firm to get press. You just need a good story, a few minutes of effort, and the right platform.

Press releases aren’t dead – they’re evolving. And for small businesses, they’re one of the last free marketing tools that still work.

If you’ve got a product, service, or story the world needs to hear – why not tell it?

🌱 Get started for free at PressRelease.org.in

At DREAMZSOP, we bring together an experienced team with a creative mindset, dedicated to delivering exceptional digital solutions. Our transparent communication and agile workflow ensure smooth project execution, while our competitive pricing never compromises on quality. We pride ourselves on timely project delivery, dependable support, and a proven track record of success with clients across the globe.